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Cafecito con Corey Sale

Friday, February 26, 2016   (0 Comments)
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Corey Sale


Corey Sale is a marketing professional with Chesapeake Employers’ Insurance Company. She graduated summa cum laude from the University of Maryland with a BA degree in Spanish linguistics and now works to improve workplace safety for Hispanic and minority-driven businesses in the state of Maryland. She lives in Baltimore with her husband, Tim.


What is the focus of Chesapeake Employers’ Insurance Company?

Chesapeake Employers provides businesses that operate in the state of Maryland with workers’ compensation insurance. We partner with our policyholders to provide them with fairly-priced coverage and services to improve workplace safety and effectively manage injury claims. 


Who are your clients?

As part of the Marketing department with a focus on workforce safety, I am in the unique position of serving 3 client bases: our agent partners who bring us business; our business-owning policyholders who we insure and serve most directly; and employees of our policyholders across the state of Maryland who we work to protect from workplace injuries.


Why did you decide to join Chesapeake Employers’ Insurance Company?

Upon my graduation from University of Maryland with a degree in Spanish linguistics, I looked for a position that would allow me to be creative, speak and write in Spanish and network with the Hispanic business community. I began working at Chesapeake Employers after learning of their drive to better serve their Spanish-speaking policyholders and workforce, and have been working for the 3.5 years since to develop workplace safety materials to support the needs of Maryland’s Spanish-speaking work force.


What impact has being a member of the MDHCC had on you and your business / company?

Being a member of MDHCC has opened so many doors to our company in terms of understanding our Hispanic policyholders and workforce better and meeting other business leaders who are beginning to market to this group. We owe a great deal of our more recent efforts to market to Hispanic-owned businesses and protect Hispanic workers to all that we’ve learned through our involvement in this chamber.


Describe a typical day in your life.

When I come into the office, I typically divide time between department-wide projects and my own goals for the day. As part of the Marketing department, I work to address concerns affecting our agent partners to make it easier and more rewarding to do business with our company. My own projects involve researching and developing safety content that is relevant for our policyholders, most especially those working in Latino-driven industries. I prepare monthly emails and update our email contact lists to most effectively reach thousands of our policyholders with personalized safety information. I then track the topics that most interest them based on their email activity reports. I collaborate with our operations department leaders to make the content and delivery of these safety materials relevant, readily accessible and appealing to our policyholders to ensure it makes a difference in safer work practices. At the end of the work day, I spend time with my husband Tim and our dog Layla.


What is your favorite Spanish author and why?

Laura Esquivel – I love her powerful writing about women and her treatment of magic realism. Gabriel García Márquez – I love his unique journalistic approach to novels.


What is your favorite Spanish Word?

Llamativo


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